When Legislation Threatens Your Business
We help you understand the political reality, the author’s intent, the coalition around the issue, and the path to amend, oppose, support, or reshape the proposal.
01Opening Statement
Government Does Not Move
in a Straight Line.
A bill changes. A coalition forms. A committee shifts. A local concern becomes a statewide issue. A quiet conversation becomes the difference between a bad outcome and a workable path forward. Genesi helps clients understand what is possible, where the real pressure points are, and how to move through government with judgment, trust, and discipline.
This Is Not Advocacy by Volume.
It is influence built through preparation, presence, and the ability to speak plainly in rooms where the stakes are high.
02What Genesi Does
Senior Government Affairs
Genesi advises companies, public agencies, local governments, tribal governments, healthcare organizations, utilities, civic institutions, and private-sector leaders whose work intersects with government.
We help clients see the landscape clearly, act at the right moment, and pursue outcomes that can actually move.
When Government Is Part of the Outcome
We help clients engage elected officials, agencies, staff, stakeholders, and decision-makers with the right message at the right time.
When the Issue Is Too Important for Guesswork
We provide senior counsel, direct advocacy, and filtered intelligence so clients know what matters, what does not, and what to do next.
When the Room Matters
We bring a trusted presence into serious conversations, helping clients move beyond talking points and toward practical results.
Influence Is Not a Speech.
It is a relationship.
It is timing.
It is trust.
It is knowing what can move, what cannot, and what should not be forced.
03Point of View
Many Firms Prove Their Value
by Showing Activity.
More emails. More updates. More meetings. More testimony. More noise.
Genesi Is Built on a Different Standard.
Not every update matters.
Not every meeting moves an issue.
Not every public fight is worth having.
Not every room needs another talking point.
Clients Do Not Need More Noise from Sacramento. They Need Judgment.
They need someone who can filter the signal, understand the politics, and tell them the truth before the issue gets away from them.
04Approach
The Art of
the Possible.
Before we advocate, we ask the harder question:What Can Actually Work?
That question shapes everything. It keeps strategy grounded. It keeps clients from wasting time on impossible paths. It makes room for better outcomes.
How We Work
Origin to Outcome.
We Read the Room before Entering It.
Every issue has a visible process and an invisible one. We help clients understand both.
We Speak to What Matters.
Decision-makers do not need another script. They need to understand the real consequence, the practical concern, and the path that solves the problem without creating a bigger one.
We Build Trust Before We Need It.
Influence cannot be manufactured at the last minute. It is built over time through sincerity, consistency, and showing up when there is nothing immediate to ask for.
We Move with Discipline.
The goal is not to look busy. The goal is to be useful.
We Tell Clients the Truth.
Sometimes the path is open. Sometimes it is narrow. Sometimes the answer is no. Genesi gives clients the clearest view possible so they can make decisions with confidence.
05Services
What We Do.
Government Affairs
Strategic representation before state and local government, with a focus on issues where relationships, timing, and political judgment shape the result.
Legislative Strategy
Bill analysis, positioning, amendment strategy, opposition planning, support strategy, coalition engagement, and direct advocacy through the legislative process.
High-Stakes Issue Advocacy
Senior-level advocacy for matters that carry significant business, public, political, financial, or reputational consequences.
Policy Intelligence
Filtered updates and strategic briefings that tell clients what matters, why it matters, and what should happen next.
Local Government Advocacy
Representation and counsel for cities, counties, tribal governments, regional organizations, and public agencies navigating Sacramento, state policy, and intergovernmental priorities.
Strategic Counsel
Private guidance before a public move is made. We help clients pressure-test ideas, understand risk, prepare for important conversations, and determine the path forward.
Less Theater.
More Consequence.
The Standard
Less posturing.
More movement.
Less reaction.
More preparation.
Less performance.
More trust.
06Who It Is For
For Clients with Serious
Public Stakes.
Genesi is built for organizations that need more than a lobbyist with talking points.
It is for clients who need a senior advisor who can understand the issue, read the politics, engage the right people, and help shape a path before decisions become public or final.
Companies Facing Legislation01
Local Governments with State Priorities02
Tribal Governments Navigating Public Policy03
Healthcare and Civic Institutions04
Utilities and Infrastructure Interests05
Technology and Business Organizations06
Regional Leaders with Complex Public Needs07
If the Outcome Matters, the Work Should Begin Before the Room Fills.
07Founder
Led by Chad Mayes.
Portrait — Chad Mayes
Chad Mayes founded Genesi after two decades in public life and government affairs.
He began his career in local government, serving on the Yucca Valley Town Council and as mayor, before later serving in the California State Assembly. His work has placed him inside the rooms where public decisions are debated, shaped, delayed, amended, passed, and stopped.
That experience informs the way Genesi works.
Chad brings an elected official’s instincts, an advocate’s discipline, and a plainspoken view of what can actually be done.
He understands how decision-makers think because he has been one. He understands how clients think because he represents them. And he understands that the best outcomes often come from finding the place where both sides can still move.
“Clients do not hire us to flood their inbox. They hire us to know what matters, when to move, and how to get the issue to a better place.”Chad MayesFounder & Principal, Genesi
08Philosophy / Editorial
Built on Trust.
Trust is not a tagline for Genesi. It is the operating system.
Trust with Clients.
Trust with Decision-Makers.
Trust with Staff.
Trust with Partners.
Trust inside the Firm Itself.
The work depends on credibility. Credibility depends on preparation. Preparation depends on discipline.
That is the standard.
No shortcuts.
No borrowed talking points.
No unnecessary noise.
No pretending activity is the same as influence.
Before the Decision
Is Made.
The best time to shape an outcome is before the issue becomes public, before positions harden, and before the path narrows. That is where Genesi works.